I believe that good user experience design is like a friendly guide making sure everyone enjoys the journey, not just the destination.

My journey as a curious learner has been fueled by understanding what drives people’s actions. From the ad agency world where I started out until now, I’ve realized that every step forward in my journey reveals just how much more there is to explore and grow.

2019-2024 - Mawer Investment Management - UX Designer
2015-2018 - Trigger Communications - Digital Art Director
2008-2013 - Zero Gravity Marketing - UI/UX Designer

Design philosophy

Design is inherently human: it’s about how we connect, communicate, and collaborate to achieve shared goals. It’s created for people, shaped by people, and experienced through their perspectives. It evolves, adapts, and is even disrupted by the very people it serves.

Be cruious, be humble

I strive to see the world from different perspectives, challenging assumptions, and embracing the unknown with an open mind.

Continuous learning

People, technology and culture will be in a constant state of flux. It’s okay not to know all the answers, but having the drive to explore possibilities is important.

Working as a team

Design isn't a solo endeavor. It thrives on collaboration. Great execution emerges when diverse perspectives come together, each contributing unique skills, insights, and ideas.